Jaclyn Jones on Why Church Members Drift Away From Giving (And How Pastors Can Turn the Tide)

Why do some church members remain deeply committed and generous for years while others quietly drift away from giving? In this episode, Ed Stetzer sits down with Jaclyn Jones, Chief Philanthropic Economist at Masterworks, to unpack the findings of the Faithful Giving Project. Stripping away assumptions about age, income, and education, Jones shares data that reveals a link between a believer’s active spiritual formation and their capacity for sustained generosity.From analyzing the gaps between casual givers and deeply committed disciples to dismantling the fear pastors often have around discussing money from the pulpit, this conversation provides ministry leaders with a fresh perspective on how to view generosity not as a transactional obligation, but as a vital marker of spiritual discipleship.ABOUT OUR GUESTJaclyn Jones serves as Chief Philanthropic Economist at Masterworks. A researcher, speaker, and fundraising strategist, she helps Christian organizations translate donor data into stronger relationships and sustainable revenue growth. The Exchange is presented by Gloo, a technology company for the faith and flourishing ecosystem. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.