Jaclyn Townsend, Vice President of Marketing at TGS

In this episode of Above the Clouds: Stories from the Boardroom, Richard Byrd sits down with Jaclyn Townsend, Vice President of Marketing at TGS, to talk about what it really takes to lead marketing in a highly technical, global industry.Jaclyn shares how her career was shaped by being thrown into the deep end early, why marketing teams need to think like internal agencies, and how alignment with business objectives drives real impact. The conversation covers breaking through noise in technical markets, the resurgence of events, balancing process with agility, and how AI is reshaping marketing without replacing human judgment.If you work in B2B, energy, or any complex industry where credibility and clarity matter, this episode offers practical insight from a leader who has helped marketing earn its seat at the table.