Jacob Eriksson, Co Founder of Boxbollen, on combining fitness and gaming for results and fun!

Jacob has helped pave the way for Boxbollen to become a viral sensation worldwide starting from just a vision in Sweden. He and his brother created a game that focuses on agility and precision by hitting a ball that is strapped on to you! The nature of the game is viral as it is highly interactive, competitive, and just a good time. It has exploded on TikTok and other social media and Jacob has smartly created partnerships with many of the most prominent social media influencers like Tom Brady, Speed, and more to continue to grow their brand's relevance! Jacob talks about his sports background, what made him interested in entrepreneurship, and how he and his brother have built up Boxbollen into the amazing brand it is today! He also talks about the upcoming plans, goals for expansion, and how fitness and gaming need to merge further.