Jacob Moshenko, CEO & Co-Founder of Authzed: $15.9 Million Raised to Build the Future of Authorization Infrastructure

Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Jacob Moshenko, CEO & Co-Founder of Authzed, a permission systems platform that has raised $15.9 Million in funding. Here are the most interesting points from our conversation: Strategic Timing for Launching: Authzed was founded during the early months of the pandemic, a time Jacob saw as ideal for going heads-down and building without distractions. Category Creation Challenge: The market had no established category for authorization platforms, making it necessary to educate developers and decision-makers on why they should consider a third-party solution for authorization. Early Market Validation: Authzed quickly built a prototype to validate their solution, focusing on delivering value through a scalable, secure, and delightful user experience. Enterprise-First GTM Shift: Initially unsure of their market, Authzed quickly pivoted to focus on enterprise sales after seeing significant demand from large organizations with complex authorization needs. Marketing Through Iteration: With a strong engineering background, Jacob applied a data-driven, experimental approach to marketing, testing hypotheses and iterating rapidly to find what works. Overcoming Fundraising Challenges: Fundraising during a tough economic climate required adaptability, including exploring options like extension rounds to keep the business on track. //   Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe.  www.GlobalTalent.co