Jacob Soukoreff on Home Building and Affordability in British Columbia

This week, Steven Malkowich sits down with Jacob Soukoreff — Red Seal carpenter and principal of Westmont Projects — to talk about why building a home has become such a bureaucratic, expensive, and often soul-crushing journey.Coming from four generations of German carpenters, Jacob brings not only expertise but a boots-on-the-ground perspective on what’s gone wrong with housing in British Columbia.We also talk about homeschooling, entrepreneurial family life, and what it means to build something — literally and metaphorically — that lasts.If you’ve ever tried to purchase a home, get a permit, pour concrete, or raise kids while running a business... this episode is for you.