Jacob York on Lil' Kim's Real Beef, Gucci Mane's Betrayal, and Inventing the Influencer

Part 2 of 2. Jacob York returns to break down the real story behind Lil' Kim's verse on Biggie's "Another," discovering Gucci Mane at Strokers, the Deb Antney and Jimmy Henchman power play that nearly cost him Big Cat Records, and his work with Buju Banton. Jacob also pulls back the curtain on how he invented the influencer business years before Instagram and OnlyFans through Buffy the Body, Digital Dolls, and developing talents like Karrueche, Ruby Rose, and India Love. Plus, the origin of Electric Republic and why being 12 years ahead always came with a cost. This is Mixed and Mastered with Jacob York. Mixed and Mastered is hosted by Jeffrey Sledge and produced and distributed by Merrick Studios. Catch all our episodes at merrickstudios.com/mixed-and-mastered-pod and for early access, live recordings and more, join us on Merrick Studios+