Jacu Strauss Talks Sandcastles, Storytelling and Why Hotels Should Be a Journey of Discovery

‘Design is much more than just things, it’s about the memories you create,’ says Jacu Strauss, creative director and designer for Lore Group hotels including the highly acclaimed 100 Shoreditch in London and Pulitzer Amsterdam. After growing up in the Kalahari desert, where he spent hours building castles out of sand, Jacu headed for London aged 18. After working in a bank (to keep himself afloat), and studying architecture, he found work with Tom Dixon. He then embarked on the interiors of Sea Containers house, which brought him to the attention of Lore Group hotels – a career-changing moment which has allowed him total creative freedom in his new ventures. Tune in for more. This episode is sponsored by Naturalmat. naturalmat.co.uk