Jade Robertson, founder and creative director of Little Lies joins Dr Rachel Knightley at the Writers' Gym

Today Dr Rachel Knightley explores a different kind of storytelling that has been part of her exploring and expressing the stories she contains for nearly a decade, and a community she's been part of while also building her own in the Writers' Gym: Jade Robertson is the creative force behind Little Lies, an indie fashion brand rooted in 70s rock ‘n’ roll. Since launching the brand from her bedroom in 2015, Jade has built a loyal global community of customers who resonate with the ethos of creating “future-vintage” pieces—timeless styles designed in small batches with inclusivity in mind. Little Lies has grown from a passion project into a business with a seven-figure turnover and brand known for its authenticity and bold energy. Last year, the world took notice when Taylor Swift was photographed wearing one of their signature designs, further cementing their place in the fashion world. Jade is passionate about sharing her journey and insights, regularly speaking at universities, business groups, and on various podcasts, always bringing a grounded, relatable approach to entrepreneurship, creativity, and building an ethical brand in today’s world. Whether it’s about her love of blending music with fashion, building an independent business, juggling motherhood with business life or leading with purpose in the fast-paced world of retail, her talks resonate with audiences looking for real insights and inspiration.   www.little-lies.com Instagram: @jadelittlelies