EPISODE · Dec 5, 2025 · 21 MIN

Jaguar

from Down to Business English · host Skip Montreux

British automaker Jaguar is undergoing one of the boldest transformations in its 100-year history. From switching to an all-electric lineup to unveiling a new brand identity, Jaguar is taking a radical approach to stay relevant in a fast-changing automotive market. But will its rebrand resonate with consumers — or alienate its traditional base? In this episode of Down to Business English, Dez Morgan and I get Down to Business with Jaguar — one of the UK’s most iconic automotive brands. Our conversation traces Jaguar’s history, from its early days as a motorcycle sidecar maker to becoming a luxury automaker with global prestige. We then focus on Jaguar’s current transformation: a shift to fully electric vehicles, a completely redesigned logo, and an unexpected marketing campaign that raised eyebrows. Skip and Dez’s conversation offers listeners a look into brand reinvention, market adaptation, and design strategy — all while improving your Business English vocabulary. In this episode, you will learn: How Jaguar got its start in the automotive industry. Why Jaguar is switching to a fully electric lineup by 2025. How Jaguar’s rebrand differs from its luxury car competitors. What public reactions have been to its new logo and concept ad. Do you like what you hear? Become a D2B Member today for to access to our -- NEW!!!-- interactive audio scripts, PDF Audio Script Library, Bonus Vocabulary episodes, and D2B Member-only episodes. Visit d2benglish.com/membership for more information. Follow Down to Business English on Apple podcasts, rate the show, and leave a comment. Contact Skip, Dez, and Samantha at [email protected] Follow Skip & Dez Skip Montreux on Linkedin Skip Montreux on Instagram Skip Montreux on Twitter Skip Montreux on Facebook Dez Morgan on Twitter RSS Feed

What this episode covers

British automaker Jaguar is undergoing one of the boldest transformations in its 100-year history. From switching to an all-electric lineup to unveiling a new brand identity, Jaguar is taking a radical approach to stay relevant in a fast-changing automotive market. But will its rebrand resonate with consumers — or alienate its traditional base? In this episode of Down to Business English, Skip Montreux and Dez Morgan get Down to Business with Jaguar — one of the UK’s most iconic automotive brands. Their conversation traces Jaguar’s history, from its early days as a motorcycle sidecar maker to becoming a luxury automaker with global prestige. They then focus on Jaguar’s current transformation: a shift to fully electric vehicles, a completely redesigned logo, and an unexpected marketing campaign that raised eyebrows. D2B 394 examines how Jaguar — once a symbol of British elegance — is attempting to leap into the future with an electric reboot and a brand makeover. But in doing so, it may risk leaving its heritage (and loyal customers) behind. Is this a bold evolution or a branding misstep? Do you like what you hear? Become a D2B Member today for to access to member-only episodes, our --NEW!!! -- INTERACTIVE AUDIO SCRIPTS, PDF Audio Script Library, Bonus Vocabulary episodes, and D2B Member-only episodes. Visit d2benglish.com/membership for more information.

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Jaguar

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