Jaguar's $10 Billion Rebrand Disaster - Design Chief FIRED After 97% Sales Collapse

Jaguar sales have COLLAPSED 97% after their controversial rebrand - and now Design Chief Gerry McGovern is OUT. This $10 billion mistake destroyed a 102-year legacy brand overnight. As a dealership insider with 20+ years experience, I'm breaking down exactly what went wrong and what this means for the automotive industry.KEY POINTS:• 97% sales drop in Q4 2024• $10 billion brand value evaporated• Gerry McGovern fired as Chief Creative Officer• Jaguar Type 00 concept car backlash• Dealer network in crisis mode• What this means for luxury EV marketBuy me a coffee! https://www.paypal.com/paypalme/partsmanagerproGrab a copy of my book:https://partsmanagerpro.gumroad.com/l/qtqax"The Parts Manager Guide" - https://www.amazon.com/Parts-Manager-Guide-Strategies-Maximize-ebook/dp/B09S23HQ1P/ref=sr_1_4?crid=3UZYOGZJUNJ9K&keywords=parts+manager+guide&qid=1644443157&sprefix=parts+manager+guid%2Caps%2C244&sr=8-4Become a supporter of this podcast: https://www.spreaker.com/podcast/the-motor-files-podcast--4960744/support.