Jaguar's New Ad and Branding

In today's episode: The new Jaguar ad has seen backlash that claims it's "too woke"-- but we can't know the ad's effectiveness until we see the sales numbers on their new line of cars. For now, it's the most buzz Jaguar has seen in a while. Advertisements tell a specific story. Jaguar's ad is banking on that story resonating with the subset of customers that are likely to buy their cars. A company can't be for everyone; what works for Jaguar won't work for Kia or Audi, and vice versa. Culture Leaders Daily is a daily, five-minute podcast for CEOs where we dissect the week's biggest news, unpack hot-button workplace trends, and bring you exclusive interviews with leaders who leverage culture to drive real business results. John Frehse, Global Head of Labor Strategies at Ankura, joins Jessica every week to discuss the latest news in labor, employment, and workplace culture by asking each other the question: 'What Are You Paying Attention To Now?' John Frehse: LinkedIn: https://www.linkedin.com/in/johnfrehse/ Bio at Ankura: https://ankura.com/experts-and-advisors/john-frehse Jessica Kriegel: Website: https://www.jessicakriegel.com/ LinkedIn - https://www.linkedin.com/in/jessicakriegel Instagram: https://www.instagram.com/jess_kriegel/ Culture Partners: Website: https://culturepartners.com/ LinkedIn: https://www.linkedin.com/company/culturepartners/