Jaguar’s Rebrand Gone Wrong?!
Episode 23 of the The Customer Commerce Podcast podcast, hosted by StoreConnect, titled "Jaguar’s Rebrand Gone Wrong?!" was published on November 28, 2024 and runs 29 minutes.
November 28, 2024 ·29m · The Customer Commerce Podcast
Summary
Hosts Mikel, Jess & David discuss various topics related to eCommerce, marketing strategies, and branding. They start by discussing about the impact of discounting on profit margins and perceived value. The conversation then shifts to a unique marketing campaign by Cards Against Humanity, which successfully sold nothing for Black Friday, and concludes with a critique of Jaguar's recent rebranding efforts, emphasizing the importance of knowing one's customer. Takeaways Moderate discounts can lead to higher profit margins in retail. Heavy discounting can diminish the perceived value of products. Cards Against Humanity's campaign shows creativity in marketing. Jaguar's rebranding raises questions about understanding their audience. Successful marketing requires a deep understanding of customer needs. Brands should avoid political statements that alienate customers. The value of a product is often tied to its perceived scarcity. Knowing your customer is essential for effective branding. Sponsored by StoreConnect Share your Real CUSStomer experience HERE!
Episode Description
Hosts Mikel, Jess & David discuss various topics related to eCommerce, marketing strategies, and branding.
They start by discussing about the impact of discounting on profit margins and perceived value.
The conversation then shifts to a unique marketing campaign by Cards Against Humanity, which successfully sold nothing for Black Friday, and concludes with a critique of Jaguar's recent rebranding efforts, emphasizing the importance of knowing one's customer.
Takeaways
- Moderate discounts can lead to higher profit margins in retail.
- Heavy discounting can diminish the perceived value of products.
- Cards Against Humanity's campaign shows creativity in marketing.
- Jaguar's rebranding raises questions about understanding their audience.
- Successful marketing requires a deep understanding of customer needs.
- Brands should avoid political statements that alienate customers.
- The value of a product is often tied to its perceived scarcity.
- Knowing your customer is essential for effective branding.
Sponsored by StoreConnect Share your Real CUSStomer experience HERE!