PODCAST · business
The Customer Commerce Podcast
by StoreConnect
Now more than ever, businesses need to grow — rapidly and in the most streamlined way possible. Customers need to be serviced simply and swiftly. And technological hurdles need to be replaced with more robust and integrated solutions.It’s the reason "Customer Commerce" is replacing the old, outdated modes of business and commerce, both online and offline. Join Jess, Mikel and David weekly, as they share the latest trends, breakthroughs and opportunities, plus our exclusive segment "Real CUSStomers" where real customers share it and bare it all!
Episodes
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AI won't save you if your data is a mess
Meta lost $17 billion on the Metaverse and kept going, sound familiar? In this episode, Mikel Lindsaar, Tony Melvin and Jess dig into the sunk cost fallacy, why most businesses aren't actually AI ready and what separating your data from your decisions is really costing you. Plus: AI-generated...
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The businesses that won't exist in 3 years (and how to not be one)
Block Inc. (formerly known as Square) laid off 4,000 people after record profits and the stock market rewarded them with an $8 billion jump. StoreConnect's CEO Mikel Lindsaar and CMO Tony Melvin break down why AI isn't coming, it's already here and why getting your data into one place is the only...
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Why “sync" is a lie and other eCommerce myths with Mikel Lindsaar
Stop wasting hours managing inventory in two places. In this debut episode, StoreConnect CEO Mikel Lindsaar explains why the "sync" model is a myth that silently drains your growth. We’re kicking Season 3 of The Customer Commerce with “Steve energy" to dive into what actually makes a business…
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Why you have to be insane to run a business
In this episode, Jess and Mikel discuss the realities of entrepreneurship, the importance of customer experience, and the disconnect often found in the hospitality industry. They explore the value of human interaction in a world increasingly dominated by AI and technology, and how businesses can...
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How simplifying your data can lead to better decision-making with James King
In this episode of the Customer Commerce Podcast, co-hosts Jess & Mikel join guest, James King, to discuss the critical role of data in driving business success, particularly in the e-commerce and beauty industries. They explore the challenges businesses face in understanding and utilizing data...
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How to empower your team on customer loyalty
Summary In this episode of the Customer Commerce Podcast, Jess and Mikel engage with Adam Posner, founder of The Point of Loyalty, to explore the intricate dynamics of customer loyalty. They discuss the concept of 'Joyalty Moments ‘of Magic and how brands can create meaningful connections with...
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Cracking Your eCommerce Conversion Code with Martin Beeson
In this episode of the Customer Commerce podcast, Martin Beeson, founder of Growth Affect CRO, discusses the importance of understanding customer journeys in eCommerce and how to optimize conversion rates. He emphasizes the need for businesses to identify revenue leaks and the role of data-driven...
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The Biggest Conversion Rate Lie with Iain Calvert
In this episode of The Customer Commerce Podcast, hosts Jess and Mikel engage with Ian Calvert, an expert in eCommerce, to discuss the practical realities of running an online business. They explore the importance of customer service, the dynamics of marketplaces, and the significance of building...
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The upsell that customers actually love (and makes you more money) with Saul Kropman
In this episode of the Customer Commerce Podcast, host Jess and Mikel engage with Saul Kropman, founder of Alchemy Consultants, who specializes in helping e-commerce brands achieve profitable growth. The conversation covers various aspects of e-commerce, including the importance of direct...
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Cringe campaigns, live shopping, and the future of CX
In this episode of the Customer Commerce Podcast, Mikel, David, and Jess dive into the chaotic world of branding and marketing, focusing on Jaguar's recent branding blunder and its implications for the automotive industry. They discuss the importance of understanding target markets, the shift...
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Why most loyalty programs fail (and what to do instead) with Anna Samkova
This week, Jess and Mikel sit down with Anna Samkova, founder of Albany Advisory and a sharp voice in customer strategy. Together, they unpack why most loyalty programs miss the mark, how to put the customer back at the center, and the power of asking the right questions before building anything....
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The lie that business owners tell themselves
In this episode, Jess and Mikel discuss various topics related to e-commerce, marketing strategies, and entrepreneurship. They delve into the recent Shopify outage, its implications for businesses, and how to manage crises effectively. The conversation also highlights Duolingo's innovative...
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What llamas and AI can teach you about business growth
In this episode of The Customer Commerce Podcast, Scott Stafford, a Salesforce certified architect, discusses the evolution of digital transformation into AI transformation, emphasizing the importance of AI for small to medium businesses. He explains the concept of agentic solutions in AI, the...
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Implementation red flags (and how to spot them) with Tad Reeves
In this episode of the Customer Commerce Podcast, Tad Reeves, a principal architect at Arbory Digital, discusses the complexities of content management systems and customer commerce. He emphasizes the importance of understanding the unique needs of large brands and the challenges they face in...
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Keeping Business Exciting: How to Avoid Boredom While Growing
In this engaging conversation, the hosts explore various themes surrounding business longevity, the nature of entrepreneurship, and the ethical implications of sales practices. They discuss the importance of intent in business, the challenges of maintaining excitement in long-term projects, and…
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eCommerce fake apologies, smart trolleys & copycats
In this episode of the Customer Commerce podcast, hosts Jess, Mikel, and David discuss various topics ranging from travel experiences to email marketing strategies, innovations in retail, and the impact of copycats in business. They share the importance of effective and truthful email marketing,...
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Business shortcuts today vs. lasting success tomorrow
In this ‘unhinged’ conversation, Jess, Mikel, and David explore the evolving landscape of entrepreneurship, emphasizing the importance of customer experience, the role of technology, and the human element in business. They discuss how starting a business today is easier than ever, yet requires a...
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Scaling a Business While Keeping Family First: The Secret Behind This Businesses 300% Growth
In this episode, Australian business owner Rick Ogge, co-founder of Beyond Plumbing Supplies Australia, shares his journey of launching a plumbing supply business with three friends during the pandemic. He opens up about the challenges, surprises, and lessons of entrepreneurship, from targeting a...
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The New Consumer Fear in this Digital Age
In this episode of the Customer Commerce Podcast, Jess and Mikel discuss the importance of authenticity in social media, particularly on platforms like LinkedIn. They explore the challenges of self-promotion, the emergence of new consumer fears like FOMO (fear of missing out) and a new one, FOBO...
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How Business Owners Can Stay on Top of Everything
In this episode, Jess and Mikel discuss the challenges of managing a busy schedule as a business owner, the importance of staying focused and present, and strategies for overcoming overwhelm. Mikel shares insights on problem-solving, leadership, and the significance of building a strong team to...
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Creating ‘Wow’ Moments in Customer Commerce
In this episode of the Customer Commerce Podcast, hosts David and Jess discuss the significance of branding and customer experience, focusing on innovative marketing strategies from brands like Cadbury and Jellycat. They explore how these brands create engaging experiences that resonate with...
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The Truth About Entrepreneurship
Summary In this episode, Mikel, Jess & David discuss the recent TikTok controversy and delve into the implications for small businesses that rely on TikTok for revenue and emphasize the importance of building customer relationships. The conversation shifts to the realities of entrepreneurship,...
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Could This Be the $103 Billion Fix for Fraudulent Returns?
In this episode, Mikel, Jess and David discuss the impact of the LA fires on the community, highlighting the resilience and support from small businesses. They delve into the issue of fraudulent returns in retail, particularly in the clothing industry, and explore innovative strategies for…
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The 2025 Commerce Prediction That Left Mikel Speechless!
In this episode of The Customer Commerce Podcast, hosts Mikel, David and Jess discuss key predictions for the retail and e-commerce landscape in 2025. They explore the importance of integrating human connection into business, the rise of gamification in customer loyalty programs, the impact of...
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The guy who paid $6.2M for a banana...
In this FIRST episode of The Customer Commerce Podcast for 2025, the hosts discuss various topics including the controversial reveal of Jaguar's new model, the implications of Shopify's payday loans for small businesses, and the absurdity of a $6 million banana art piece. They also explore the...
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The No.1 Hidden Cost of Cheap eCommerce Solutions Feat. Jo Swadling
In this episode of The Customer Commerce Podcast, hosts Jess and Mikel welcome Jo Swadling, Managing Director of Swan Technology Solutions. They discuss the importance of simplicity in eCommerce, the challenges businesses face with complex systems like Salesforce, and share real-life success...
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80% of eCommerce Businesses Get This Marketing Step Wrong
In this episode of the Customer Commerce Podcast, Hunter Leonard shares his insights on marketing strategies for business owners. He discusses common mistakes made by businesses, the importance of understanding your ideal customer, and the benefits of niche marketing. Hunter introduces his...
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The Secret About Online Reviews Feat Scott Brandley
In this episode of The Customer Commerce Podcast, Scott Brandley, CEO of Shopper Approved, shares his journey as an entrepreneur and the importance of verified online reviews for building customer trust. He discusses the challenges of bootstrapping his company, the significance of partnerships…
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The Rivalry Behind Adidas and Puma
In this episode, Jess and David explore the fascinating rivalry between Adidas and Puma, delving into the history of the Dassler brothers who founded both brands. They discuss the significance of Adidas' logos, the evolution of branding, and the cultural differences in pronunciation and…
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Jaguar’s Rebrand Gone Wrong?!
Hosts Mikel, Jess & David discuss various topics related to eCommerce, marketing strategies, and branding. They start by discussing about the impact of discounting on profit margins and perceived value. The conversation then shifts to a unique marketing campaign by Cards Against Humanity, which...
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How This eComm Brand Went Viral by Offending Their Audience (And It Worked)
In this episode of The Customer Commerce Podcast, Mikel, Jess, and David dive into the wild world of unorthodox marketing, asking the big question: “How bold is too bold?” They explore J.Crew’s struggles with creating online magic, Duolingo’s unapologetically chaotic marketing (did you know...
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How Brands Are Clapping Back at Dupes in eCommerce
In this episode of the Customer Commerce Podcast, the hosts discuss various trends in eCommerce, focusing on Warby Parker's innovative virtual try-on feature, the changing behaviors of consumers, the implications of return policies, and the rise of ‘dupe’ culture in the beauty industry. They...
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Was the Crumbl Scam in Sydney a Genius Move?
In this episode, Jess, Mikel & David discuss various topics related to branding and marketing, focusing on the recent controversy surrounding Crumble cookies and the entrepreneurial spirit behind a pop-up shop in Sydney. They also explore the success of Pipcorn, a company that produces heirloom...
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Customer Experience 2024: Trends and Insights Featuring Michael Diamond
In this episode of the Customer Commerce Podcast, hosts Mikel Lindsaar and Jessica engage with Michael Diamond, CEO of Arcurious, to explore the evolving landscape of customer engagement, particularly in the context of AI and CRM systems. They discuss insights from this years Dreamforce, the...
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The Essence of ‘Customer Commerce’ and why Uber got it RIGHT
In this episode of the Customer Commerce podcast, hosts Jessica, Mikel, and David delve into the concept of customer commerce, emphasizing the importance of building relationships with customers over mere transactional efficiency. They discuss the significance of setting clear expectations in...
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Making Every Click Count: Prepping Your eCommerce for Holiday Conversions
In this engaging conversation, Jess, Mikel & David discuss various aspects of eCommerce, particularly focusing on the upcoming holiday season. They explore the importance of branding, effective communication strategies, and the necessity of data measurement for business success. The discussion…
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How to Zig When Others Zag in eCommerce
In this episode of The Customer Commerce Podcast, host Jess engages with branding expert David Brier to discuss effective marketing strategies for small businesses during the holiday season. They explore the importance of branding, consumer behavior, and innovative marketing approaches that can...
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Busting Myths in eCommerce: What Actually Works (Part 2)
In this episode of The Customer Commerce Podcast, host Jess teams up with branding expert David Brier and StoreConnect CEO Mikel Lindsaar to tackle more common myths in the world of eCommerce. The trio dives into misconceptions surrounding the "ease" of running an online store, the myths about...
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Key Takeaways from Dreamforce 2024
In this episode of The Customer Commerce Podcast, Mikel and David discuss their experiences at Dreamforce this year, highlighting the significance of AI in customer service, the importance of data management for businesses, and the strategic advantages of building on the Salesforce platform. They...
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Is your eCommerce losing customers? Here’s how.
In this episode, Jess and David discuss the concept of “Customer Commerce”, emphasizing the importance of relationships in business transactions. They explore how technology can either enhance or hinder customer experiences and the unique value proposition of StoreConnect in fostering these...
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Common eCommerce Myths BUSTED (Part 1)
In this episode of The Customer Commerce Podcast, Mikel, Jess, and David debunk some of the most common myths in eCommerce. They dive into misconceptions around product range, negative reviews, and website traffic, and how these can impact business growth. The episode also features a Real…
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eCommerce Expert Talks Why B2B Brands Must Adapt or Fail
The conversation explores the impact of eCommerce on B2B and D2C brands, particularly during the lockdowns. Our featured guest, Jason Greenwood, discuss the challenges faced by B2B brands in adapting to the digital world and the importance of data management and organization. Both Mikel and Jason...
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The 72% eCommerce Gap: Why Your Customers Feel Disconnected
In this 'espresso' episode, David Brier delves into the surprising disconnect between CEOs and customers when it comes to delivering a superior customer experience. While 80% of CEOs believe they provide top-notch service, only 8% of customers agree. David discusses the importance of making...
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How to Prepare for Peak Season in eCommerce
In this episode of "The Customer Commerce Podcast," we dive deep into the strategies that will help your eCommerce business thrive during peak seasons. Discover actionable tips on stress testing your systems, addressing previous challenges, and enhancing customer communication to ensure a…
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The True Cost of Ignoring Customer Experience
In this episode, we delve into the essential role of human connection in customer interactions and why businesses should focus on building genuine relationships rather than just processing transactions. We examine the downsides of relying too much on automation and self-service, highlighting a…
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Avoiding Common Branding Pitfalls for Small Businesses
In Episode 7 of The Customer Commerce Podcast, Jess explores the basics of branding with branding expert David Brier, known for his work with prominent figures like Grant Cardone and Daymond John. David shares essential insights on avoiding common branding mistakes, immediate steps to enhance...
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StoreConnect’s Chief Growth Officer on Making Business Growth Sustainable
In this episode of The Customer Commerce Podcast, we are joined by Nick Terrenzi, the Chief Growth Officer of StoreConnect, and our branding extraordinaire, David Brier. Nick, who has traveled over 4 million miles for business and has extensive experience across various industries, shares...
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Optimizing Your Customer's Journey
Join Jess, Mikel Lindsaar (Founder & CEO of StoreConnect), and branding expert David Brier as they dive into optimizing the Direct-to-Consumer (D2C) customer journey. Discover the common time-wasting tools, tips for simplifying customer purchases, and how to measure the effectiveness of your...
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Knowing What Your Customers (actually) Want
In this episode of The Customer Commerce Podcast, we explore a clever new product a supermarket has introduced to make shopping easier and more enjoyable—especially for coffee lovers. We also dive deep into StoreConnect's latest survey of 2,000 people, revealing fascinating insights into consumer...
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Let's Get Personal: How to Boost Customer Loyalty
In Episode 3 of The Customer Commerce Podcast, we dive into the power of customer personalization and its impact on business success. We'll explore practical examples of how personalized shopping experiences can turn casual shoppers into loyal customers and why investing in these strategies is…
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ABOUT THIS SHOW
Now more than ever, businesses need to grow — rapidly and in the most streamlined way possible. Customers need to be serviced simply and swiftly. And technological hurdles need to be replaced with more robust and integrated solutions.It’s the reason "Customer Commerce" is replacing the old, outdated modes of business and commerce, both online and offline. Join Jess, Mikel and David weekly, as they share the latest trends, breakthroughs and opportunities, plus our exclusive segment "Real CUSStomers" where real customers share it and bare it all!
HOSTED BY
StoreConnect
CATEGORIES
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Frequently Asked Questions
How many episodes does The Customer Commerce Podcast have?
The Customer Commerce Podcast currently has 50 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Customer Commerce Podcast about?
Now more than ever, businesses need to grow — rapidly and in the most streamlined way possible. Customers need to be serviced simply and swiftly. And technological hurdles need to be replaced with more robust and integrated solutions.It’s the reason "Customer Commerce" is replacing the old,...
How often does The Customer Commerce Podcast release new episodes?
The Customer Commerce Podcast has 50 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to The Customer Commerce Podcast?
You can listen to The Customer Commerce Podcast on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The Customer Commerce Podcast?
The Customer Commerce Podcast is created and hosted by StoreConnect.
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