Jaguar’s Rebrand Just Backfired. What Went Wrong?

Jaguar has officially dropped its agency, Accenture Song, following a disastrous rebrand that saw global vehicle sales nearly halved. In this Brand News episode, James Walker and Brian Hastings revisit Jaguar’s bold brand pivot and break down exactly what went wrong.We discuss:Why Jaguar’s rebrand campaign failed to connectThe downfall of data-driven strategy without creative clarityWhat brands should consider before pivoting away from heritageHow HBO Max reversed a similar misstepPredictions for Jaguar’s next moveThis is a cautionary tale for any marketing team or agency chasing reinvention without respect for brand legacy. If you’re in branding, advertising, or creative strategy, this one is for you.Hosted by:James Walker – Managing Director at WHDBrian Hastings – Managing Director at NousThe Digital Horizons Podcast is hosted by:James Walker - Managing Director WHDBrian Hastings - Managing Director Nous