Jaiga: How I Helped Build Soca's Biggest Stars | Corie Sheppard Podcast

Send us Fan MailJaiga joins us for one of the most revealing conversations ever recorded about the evolution of soca music, talent development, radio, entrepreneurship and mentorship in Trinidad & Tobago.From selling apples in the market as a teenager to becoming one of the most influential figures behind the scenes of Caribbean entertainment, Jaiga shares the stories that shaped his journey.We discuss the creation of Soca Star, the origins of Next Ten, discovering artists like Voice and Ding Dong before they became household names, building Radioactive, working alongside Machel Montano, Destra, Iwer George and Fay-Ann Lyons, and helping launch opportunities for the next generation of talent.Jaiga also opens up about personal growth, therapy, fatherhood, relationships, men's mental health, and why he believes vulnerability is one of a man's greatest strengths.In this episode:• The real story behind Soca Star• How Voice was discovered• Why Ding Dong lived in his mother's house• The creation of Next Ten• Building careers before social media• The hustle of selling apples in the market• Touring the world with Iwer George• How Action became a soca hit• Radioactive, Synergy TV and radio history• Entrepreneurship, sales and business lessons• Fatherhood, therapy and men's mental health• Why only 4 of 106 young men knew their fathers Whether you're a fan of soca, business, entrepreneurship, media, or personal development, this episode offers a rare look at the mindset and experiences behind one of Trinidad & Tobago's most influential cultural figures.#coriesheppardpodcast #Jaiga #Soca #TrinidadAndTobago #CaribbeanCulture