JAK STWORZYLI MARKĘ KOSMETYCZNĄ PREMIUM? 20 LAT HISTORII SWEDERM

from E-commerce Oczami Praktyków · host Piotr Szyszka i Michał Broś

Jak zbudować markę kosmetyczną premium w Polsce i rozwijać ją przez 20 lat bez gonienia za masówką, marketplace’ami i agresywnymi promocjami?W tym odcinku rozmawiamy z właścicielami marki Swederm o kulisach budowania biznesu beauty, który osiąga około 40 mln zł przychodów i 8,5 mln zł zysku, działając w relatywnie niewielkim, 25-osobowym zespole.To rozmowa o tym, jak tworzyć zaufanie do marki, jak budować społeczność wokół produktów premium, dlaczego doświadczenie klienta może być większym wyróżnikiem niż sama reklama i jak wygląda prowadzenie firmy we dwoje - jako małżeństwo i partnerzy biznesowi.

Episode metadata supplied by the publisher feed · Published Jul 10, 2026

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JAK STWORZYLI MARKĘ KOSMETYCZNĄ PREMIUM? 20 LAT HISTORII SWEDERM

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