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Jak vyhodnocovat PNO v PPC kampaních? episode artwork

EPISODE · Mar 21, 2024 · 3 MIN

Jak vyhodnocovat PNO v PPC kampaních?

from Podcasty o online marketingu od MarkMedia · host Marek Wiener

Vyhodnocování kampaní a celkový reporting reklam mě baví ze všeho nejvíce. Krátkodobé pohledy na čísla mi totiž častokrát neřeknou tolik, jako když dělám větší report či dokonce audit. V oblasti PPC reklamy potom nejčastěji směruji finální reporting k vyhodnocení podílu nákladů marketingu na obrat, tzv. PNO, o kterém jsem zde na blogu již několikrát psal. V tomto podcastu bych ale rád nastínil různé možnosti a pohledy na vyhodnocování PNO.

Episode metadata supplied by the publisher feed · Published Mar 21, 2024

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Jak vyhodnocovat PNO v PPC kampaních?

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