Jake Johnson (Johnson Consulting Group): How to increase the value of your funeral home business | #22

Jake Johnson is President and CEO of Johnson Consulting Group, the funeral profession’s premiere funeral home and cemetery broker and consulting firm. Jake is also a successful multi-funeral home owner, a tech entrepreneur, a car collector that would give Jay Leno a run for his money, and a published author. With his book, “Staying Alive in the Funeral & Cemetery Profession.” His experience has made him an expert in funeral home valuations, mergers and acquisitions, business development, and customer experience in death care. Johnson Consulting Group Website Timestamps (00:00) - Intro (00:51) - Introducing Johnson Consulting's Jake Johnson (01:32) - Jake's journey in the funeral industry (03:39) - Performance Tracker surveys for self-accountability (07:27) - How a lost customer means losing $20,000 in enterprise value (09:12) - Why direct cremations have the lowest satisfaction (11:19) - Rising labor costs means moving to technology (14:04) - Spend your time wisely and outsource the rest (17:08) - How do you differentiate from your competition (21:22) - Collaborating with peers to solve problems (23:49) - What goes into a funeral home valuation? (30:19) - What businesses demand higher multiples? (41:26) - Best ways to increase enterprise value (44:22) - Planning for succession (50:28) - How to attract good talent (53:44) - How do you explain value and it resonates with the customer (1:02:06) - What does death care look like in 10 years?For Innovative Funeral Directors Blazing a Trail. Find us at directcremation.comListen on Spotify or Apple PodcastsWant to start a cremation brand yourself? Learn how the some of the biggest cremation brands do it at partingpro.com