Jake Karls @ Mid-Day Squares

In this episode, we meet Jake Karls, the co-founder and "rainmaker" at Mid-Day Squares and resident Social-Personality. He builds relationships and makes noise. Mid-Day Squares manufactures Functional Chocolate Bars: Everything a chocolate bar isn't, everything a protein bar wishes it was.We will learn how Jake makes it rain via making friends online and get deep insight into how this hot health snack bar went from modest door-to-door beginnings to a nationwide launch in Target on track to doing $20M in sales.Other topics covered in this episodeA day in the life of a social sellerThe marriage of Keeping up with the Kardashians and Shark TankThe power of placement on the planogramPartnership with your brokerage, retailer, and distributorWhy do people struggle from being authentic?Key TakeawaysMake friends before attempting to do business with someoneTo be successful in retail, hang out with your retailers (lots of traveling)You’d be surprised how interested your audience is in getting a peak behind the scenesClose partnership with brokerage, distributors, and retailers makes for a great chain launchDon’t be afraid to build unapologetically in public Be your authentic self Please let us know your thoughts about the episode!Where to find Jake Karls:Linkedin: https://www.linkedin.com/in/jake-karls-653106ba/​Website: ​https://www.middaysquares.com/Instagram: https://www.instagram.com/middaysquares/ Where to find Kait Stephens:Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/Website: www.brij.it SUBSCRIBE TO THE OMNICHANNEL MARKETERwww.theomnichannelmarketer.com