Jake Knapp: Click—How to make what people want

Design sprints have become a staple of the creative process at companies around the world and an indispensable tool in the pursuit of innovation. We owe a debt of thanks to Jake Knapp and his former colleagues at Google Ventures (now known as GV) who pioneered the design sprint. Visit our Substack for bonus content and more: https://designbetterpodcast.com/p/jake-knapp-click There is one gap that design sprints have not entirely addressed, though. What do you do if you’re starting a new product or company from scratch? That is the subject of Jake Knapp and co-author John Zeratsky’s newest book, Click: How to make what people want. Jake lays out the elements of what he calls a “foundation sprint” in this book. We chat with Jake about what makes a foundation sprint different than a design sprint, and some examples from the book of companies that have used foundation sprints effectively. We also talk to Jake about his decision to start Character, a VC fund aimed at helping startups at seed stage with capital and sprints, and the qualities that they look for in their founders when deciding to invest. Pre-order "Click" Bio Jake Knapp is a New York Times bestselling author and co-founder of Character. Previously, Jake built products like Microsoft Encarta and Gmail, co-founded Google Meet, and invented the Design Sprint. He has coached hundreds of teams at places like Miro, Slack, LEGO, IDEO, and NASA on product strategy and time management, and is a guest instructor at Harvard Business School. This is Jake’s third appearance on Design Better. In his first interview with us, he discusses Sprint, and in his second interview he talks about his (and John Zeratsky’s) book Make Time. Books & links mentioned Ten things we know to be true The Making of Prince of Persia The rest is history podcast Met opera on demand https://jakek.medium.com/ *** Premium Episodes on Design Better This ad-supported episode is available to everyone. If you’d like to hear it ad-free, upgrade to our premium subscription, where you’ll get an additional 2 ad-free episodes per month (4 total). ✨New benefits: Premium subscribers also get access to the documentary Design Disruptors and our growing library of books, as well as our monthly AMAs with former guests, ad-free episodes, discounts and early access to workshops, and our monthly newsletter The Brief that compiles salient insights, quotes, readings, and creative processes uncovered in the show. Upgrade to paid *** Visiting the links below is one of the best ways to support our show: Masterclass: MasterClass is the only streaming platform where you can learn and grow with over 200+ of the world's best. People like Steph Curry, Paul Krugman, Malcolm Gladwell, Dianne Von Furstenberg, Margaret Atwood, Lavar Burton and so many more inspiring thinkers share their wisdom in a format that is easy to follow and can be streamed anywhere on a smartphone, computer, smart TV, or even in audio mode. MasterClass always has great offers during the holidays, sometimes up to as much as 50% off. Head over to http://masterclass.com/designbetter for the current offer. DUER: Eli and I are busy people. When we’re not in the studio producing the podcast and publishing new articles, we’re often doing something active—building, cooking, or on an adventure with family. Work and life blend together, and DU/ER makes clothing for people like us. DUER creates performance denim and lifestyle apparel that is made for doing. Check out DUER’s flagship stores in LA or Denver, or order now at shopduer.com/DESIGNBETTER. When you use our exclusive URL, you’ll get 20% off your first purchase. If you're interested in sponsoring the show, please contact us at: [email protected] If you'd like to submit a guest idea, please contact us at: [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices