Jake Sheldon on The SECRET To Facebook Ads, Images Vs. Videos, and Proper Targeting For Pest Control

In this debut of Pest Control Legends, Dan Leibrandt is joined by Jake Sheldon, one of the biggest names in pest control marketing. After running his Facebook Ads agency—Pest Customers Fast—for over 300+ pest control companies (and eventually selling it), Jake now co-owns nine different local service businesses, including a million-dollar pest control company. Together with Jonas Olson, he also runs Pest Control Millionaires, a new program teaching owners how to scale their pest control operations to 7+ figures.In this episode, Jake reveals:- Why Facebook Lead Ads are the #1 ad type for quick customer acquisition- How to craft an irresistible offer (and why you should be willing to lose money on the front end!)- A behind-the-scenes look at targeting & ad structure (campaigns, ad sets, creative, and more)- The importance of speed-to-lead and follow-up processes (calls, texts, and GoHighLevel automations)- Advanced tactics like retargeting to squeeze more value out of your ad spendIf you’ve ever struggled to make Facebook Ads profitable—or you’re brand new and want to start strong—this is the perfect masterclass to get your pest control marketing dialed in!Jake Sheldon, Co-Founder of Pest Control Millionaires:Facebook: https://www.facebook.com/jake.sheldon.7LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/Pest Control Millionaires: https://pestcontrolmillionaires.com/Dan Leibrandt, Host of Pest Control Legends:Facebook: https://facebook.com/DanLeibrandtOfficial  LinkedIn: https://linkedin.com/in/danleibrandt/   Twitter: https://twitter.com/DanLeibrandt   Website: https://danleibrandt.com Pest Control Legends Platforms:YouTube: https://www.youtube.com/@PestControlLegends Spotify: https://open.spotify.com/show/46XRaco5nPWcqHWIoQ2eZ5Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-legends/id1768175212Amazon Music: https://music.amazon.com/podcasts/b060991d-e5d5-4683-b83f-8db469714ba7/pest-control-legends Audible: https://www.audible.com/podcast/Pest-Control-Legends/B0DGWL3119?source_code=ASSGB149080119000H&share_location=pdpPodcast Chapters:00:00 Introduction to Jake Sheldon03:57 Common Mistakes in Facebook Advertising07:01 Creating Irresistible Offers10:02 Understanding Cost Per Lead and Acquisition13:09 Ad Content: Images vs. Videos23:51 Disruptive Marketing in Pest Control28:48 Understanding Pain Points in Pest Control Sales34:34 Building Data for Effective Facebook Ads38:01 Lead Management and Follow-Up Strategies42:47 The Power of Retargeting in Advertising46:31 Pest Control Millionaires Program#pestcontrol #pestcontrolmarketing #pestcontroladvertising #pestcontrolleads #pestcontrolbusiness #pestcontrolads #jakesheldon #pestcontrolmillionaires #pestcontrolfacebookads #facebookads