Jake Xu - Co-founder of Shakeup Cosmetics. Skincare & makeup for men

Hi, welcome back to a brand new season - and we’re starting with the brilliant Jake Xu, co-founder of Shakeup Cosmetics. Shakeup are a UK based skincare and makeup brand for men.It’s an area I’ve been wanting to cover on the podcast for a while. There’s much to discuss in terms of 21st century masculinity, how the landscape has changed over the last 10 years - and what part (if any?) social media plays in all of it. Jake and his twin brother Shane founded the business 4 years ago and not too long after we were all faced with a global pandemic & lockdown. They weathered that particular storm and have carried on developing a thriving business that is now in the UK high street chemists and is starting to make waves globally.  Jake has a fascinating story to tell and he does so with real eloquence and clarity. In our chat he mentioned the following products:Shakeup ‘Face4ward’ Face Washhttps://shakeupcosmetics.com/products/face-4ward-face-washShakeup Face4ward Tonerhttps://shakeupcosmetics.com/products/face-4ward-tonerClinique - Anti-blemish clearing moisturiser https://www.clinique.co.uk/product/1668/4977/skin-care/anti-blemish-solutions/anti-blemish-solution-all-over-clearing-treatment?size=50mlShakeup ‘Let’s Face It’ BB tinted moisturiser https://shakeupcosmetics.com/products/lets-face-itShakeup - Face 4ward pro-youth serumhttps://shakeupcosmetics.com/products/face-4ward-serumHermes - Le Jardin de Monsieur Lihttps://www.hermes.com/uk/en/product/le-jardin-de-monsieur-li-eau-de-toilette-V32121/L’Oreal - Extreme hold hair pastehttps://www.loreal-paris.co.uk/extreme-fix/extreme-hold-invincible-hair-pasteYou can find Shakeup Cosmetics on Instagram here: https://www.instagram.com/shakeup.cosmetics/Shakeup website:https://shakeupcosmetics.com- - - - - - - - - - - - - - - - - You can follow me @maninthemirrorpod on IG:https://www.instagram.com/maninthemirrorpod/I’d love you to leave a review and follow the podcast on your preferred platform. You can also review here on Podchaser.https://www.podchaser.com/ManInTheMirror——————————————————————————————————Special thanks to: Anders Sundberg for sound mixing and production, Andy Goff @goff_andy for the artwork and Andy Gilbert (ATRX) @andygilbert_atrx for the theme music. Hosted on Acast. See acast.com/privacy for more information.