Ja'Lah Willingham - Make It Impossible to Ignore

Ask most donors what they want to fund, and "isolated older adults with no family" rarely makes the list. Ja'Lah Willingham, Executive Director of Little Brothers – Friends of the Elderly in Cincinnati, Ohio, response to the question: "How do we make this not invisible?"The organization is volunteer-based, built around a single mission: relieving the loneliness and isolation of older adults — with a specific focus on those who have little to no family support. What follows is a conversation about making an invisible problem visible, turning first-time volunteers into lifelong advocates, and measuring the things that resist measurement.