James A Boyle - Chief Marketing - Communications Officer (CMCO) - BBB National Programs

Jim Boyle is a high-level communications and marketing strategist currently serving as the Chief Marketing and Communications Officer (CMCO) at BBB National Programs. With a career spanning over 30 years, he is known for his expertise in navigating complex regulatory environments and pioneering digital marketing in the public sector. Professional Career & Leadership BBB National Programs: Since joining in 2020, Jim has been responsible for the brand strategy of over 20 industry self-regulation programs, including those focused on advertising and data privacy. Discovery Inc: In the 1990s, he served as Senior Vice President of Corporate Communications at Discovery. He was a key figure during the company’s massive growth period, helping transform Discovery Channel into a globally recognized media powerhouse.