James Farmer and Easy Bins are Connecting The Market To Your Door in Northwest Arkansas

About the Show:We recently sat down with EasyBins Founder James Farmer. Known as the Instacart of Northwest Arkansas, EasyBins takes inspiration from the familiar concept of “connecting the store to your door” and offers a unique service, “connecting the market to your door.”Unlike other grocery delivery apps, EasyBins removes the physical store from the equation and allows users to create a basket to fill with products from various stores and have those products delivered right to their doorstep within 12 hours.Before starting EasyBins, James served as the President of The Harvest Group, which in the mid-2010s was growing at such a fast rate that James and his partners “could feel that we were capping the business out.” He began to explore his options. James loved retail and knew he wanted to get physically closer to the product and the customer.James sold his stake in The Harvest Group. He proceeded to move into a new venture, called NiteOwl. After being mistaken for an adult entertainment store several times, James and his team promptly renamed their startup to EasyBins.Listen in as James goes on to share how the pandemic saved EasyBins thousands of dollars in marketing spending and shortened their plans for the company down from five years to less than one. James firmly believes that, for entrepreneurs everywhere, now is the time to embrace the “pandemic pivot” and seek out and seize opportunities.All of this and more on this episode of the I am Northwest Arkansas podcast.Important Links and Mentions on the Show*Website for Easy BinsWebsite for Harvest GroupThis episode is sponsored by*Signature Bank of Arkansas "Community Banking at its Best!" Try Canva For Free Today! Northwest Arkansas Council - "Life Works Here!" *Note: some of the resources mentioned may be affiliate links. This means we get paid a commission (at no extra cost to you) if you use that link to make a purchase.Connect more with I am Northwest Arkansas:Grab our Newsletter Email Us at [email protected] With Our Facebook Page Connect With Us on Threads Connect With Our Instagram Connect With Our LinkedIn PageJoin The Facebook Group Connect with our Fearless Host, Randy Wilburn on LinkedInThank you for listening to this I am Northwest Arkansas podcast episode. We showcase businesses, culture, entrepreneurship, and life in the Ozarks. Consider donating to our production team to keep this podcast running smoothly. Donate to I Am Northwest Arkansas Mentioned in this episode:Winetopia 2026Winetopia 2026 Date: Friday, October 16th Time: 7-10pm Place: Stonebreaker Hotel on Markham hill Winetopia is Restore Humanity’s biggest annual fundraiser and brings together the very best of Northwest Arkansas (restaurants, artisans, small businesses, and (community members) to support our work. While the event raises essential funds for children in Kenya, its heartbeat is entirely local. There are over 100 local businesses who contribute auction items, regional chefs and beverage makers who showcase their craft, and the hundreds of residents gathering to celebrate community generosity. Winetopia strengthens local partnerships, elevates homegrown talent, and reinforces Northwest Arkansas's identity as a place where global compassion is fueled by local collaboration. Winetopia is a beautiful demonstration of how a united local community can create life-changing impact for children and families worldwide. Winetopia 2026