James Hamilton: A Look at the Market & A Look in the Mirror

Is your dealership leaking leads? This month's IEDA podcast guest says data shows there's a good chance your company is missing web inquiries and maybe even mishandling phone call inquiries. James Hamilton is the senior product manager at Randall Reilly, and his time with us in the virtual studio is jammed with great data and advice. Pull up a chair (or your steering wheel) and listen in to fresh info about the customer mindset and buying and selling patterns, as well as rental market insights, dealer business opportunities, and some serious straight talk and best practices about creating excellent customer experience. One of James' favorite quotes comes from Mike Vorster, the author of Construction Equipment Economics, who said, "The best decisions occur when your intuition, your experience and your analytics jive." James has used that philosophy to become intimately familiar with the needs of contractors when it comes to equipment ownership, operating costs, disposition and rent versus owning decisions. Lucky for us, he likes to share what he knows. EquipmentWatch by Randall Reilly Website: https://equipmentwatch.com/ Visit IEDA Group: https://www.iedagroup.com/ Produced by: https://socialchameleon.us/