James Hawkins, CEO of PostHog: $21 Million Raised to Build the Future of Product Analytics

In today's episode of Category Visionaries, we speak with James Hawkins,  Co-Founder and CEO of PostHog, about what makes startups so exciting, and how to make a successful business in the digital era. By leveraging a strong commitment to PNG and flexible approach to development through their open source product operating platform, PostHog integrated the needs of their customers with a stellar business proposal, driving opportunities to innovate and grow together as a community.   Topics Discussed: How finance became startups - how James fell into the world of start-up enterprises from a career in investment banking Why not everyone is happy about the digital transition, and why some companies prefer to keep their data offline Why 'slow and steady' is still relevant for stable growth in the market, even today PLG as a core business strategy, and why a transition to big enterprise might require a revised sales strategy The power of feedback in building a customer profile before going overboard with staff spending.   Favorite book:  No Rules Rules: Netflix and the Culture of Reinvention