James Hoffmann: How Coffee Shops Can Thrive In 2025

James Hoffmann is the most recognised face in all of coffee. From winning the World Barista Champioship, his detailed coffee videos and the World Atlas for Coffee, James has for a long time been the biggest name in the coffee industry. After years of asking, Kirk finally landed the interview and the conversation did not dissapoint. What makes a cafe thrive in 2025? Are cafes competing against home baristas? Should we switch the internet off? These are some of the questions we answer on the podcast. This is the biggest interview we have every done, so please don enjoy! Like this podcast? Leave a review or even share to some friends! Sharing helps us grow so that we can go to more places and share more stories around the world.