EPISODE · Sep 14, 2026 · 43 MIN
James Hurman on his Lions Master of Advertising Effectiveness program
from On Strategy Showcase · host ON Strategy Showcase
James talks about his new, brilliant, evidence-based Lions Learning course on advertising effectiveness and his latest book that popularizes a new mental model for marketing that better connects our role to the language of business and growth. Always great having James on the show.
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James Hurman on his Lions Master of Advertising Effectiveness program
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