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James Hurman on start-ups/VCs and their dangerous skepticism of brand episode artwork

EPISODE · Sep 14, 2022 · 52 MIN

James Hurman on start-ups/VCs and their dangerous skepticism of brand

from On Strategy Showcase · host Fergus O’Carroll

In his latest book “Future Demand," James Hurman suggests we start using the language of business to build the case for investment in harvesting both existing and future demand.

What this episode covers

In his latest book “Future Demand," James Hurman suggests we start using the language of business to build the case for investment in harvesting both existing and future demand.

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James Hurman on start-ups/VCs and their dangerous skepticism of brand

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Frequently Asked Questions

How long is this episode of On Strategy Showcase?

This episode is 52 minutes long.

When was this On Strategy Showcase episode published?

This episode was published on September 14, 2022.

What is this episode about?

In his latest book “Future Demand," James Hurman suggests we start using the language of business to build the case for investment in harvesting both existing and future demand.

Can I download this On Strategy Showcase episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
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