James Hurman on start-ups/VCs and their dangerous skepticism of brand

from On Strategy Showcase · host Fergus O’Carroll

In his latest book “Future Demand," James Hurman suggests we start using the language of business to build the case for investment in harvesting both existing and future demand.

Episode metadata supplied by the publisher feed · Published Sep 14, 2022

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James Hurman on start-ups/VCs and their dangerous skepticism of brand

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