James Leitz-California Cannabis Awards & Experience at the California State Fair 04/20/26

Happy 420!This 420, we welcome James Leitz, the Creator and Executive Producer of the California Cannabis Awards & Experience at the California State Fair. With over 30 years in sports, media, and live event production - including two decades at WMEIMG - he's built global campaigns and experiences for some of the world's biggest brands. Today, he focuses on emerging industries, helping shape the future of cannabis through large-scale, culturally relevant events. Loved this conversation, starting with cultivating the Tiburon Thai in high school to pioneering cannabis at the nation's most prestigious agricultural awards, one of the nation's oldest state fairs, celebrating farmers for over 172 years, and now we can honor Cannabis farmers in the annals of history.