James Letz: The Future of Cars and the Auto Industry

What this episode covers

The Future of Cars and the Auto Industry James Lentz, President/COO, Toyota, USA, Inc. Toyota is known for creativity and a commitment to sustainable development, but is it enough in today's ultra-competitive globalized car industry? Come hear the unique perspective of industry veteran Lentz, who launched the innovative Scion brand in 2001, on what automakers are doing to ensure vehicles are a benefit, not a burden, to society and what future designs may be on the horizon. This program was recorded in front of a live audience at the Commonwealth Club of California on November 17, 2009. Learn more about your ad choices. Visit megaphone.fm/adchoices

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How long is this episode of Climate One?

This episode is 1 hour and 6 minutes long.

When was this Climate One episode published?

This episode was published on November 20, 2009.

What is this episode about?

The Future of Cars and the Auto Industry James Lentz, President/COO, Toyota, USA, Inc. Toyota is known for creativity and a commitment to sustainable development, but is it enough in today's ultra-competitive globalized car industry? Come hear...

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