James Lindsay, Founder of Rap Snacks, matching the rapper and the taste and making Hip Hop trends!

James started with cold outreach to factories and now runs an incredibly successful snack business with around 30 years of consistent hard work at it! He is excited for the future expansion of hot categories like uniquely flavored honey buns and always on the lookout for rising star artists. Rap Snacks has expanded to countless retail outlets and has been helpful in launching mainstream rap acts to financial success in business. James has spent many hours determining the best way to work with artists, which he provides valuable advice on. He also shares how his passion for snacking turned into a business, what it took to get top rappers to sign on, perfecting the taste, scaling production, getting the culture to accept the brand, and much more!