James Martin on how to tell great stories, trends in content, and epic cycling adventures

James Martin is the General Manager of Insider Guides, Australia's specialist international education content creation agency. In this episode of Global Horizons, Rob Malicki (CEO, The Global Society) sits down with James Martin to talk about travel, storytelling and trends in international education content. These are passion areas for both of us, so we really get down into some tactical, interesting approaches in regards to storytelling and content creation, plus have a good laugh over some epic travel stories. Context is everything when it comes to content, and the bar on what will grab and hold attention is constantly rising. This episode will be useful to any international educator that creates content, whether that's an internal powerpoint presentation, posts for LinkedIn, or marketing content for students. You can find James on LinkedIn at https://www.linkedin.com/in/jmartin19/ You can find Insider Guides at https://insiderguides.com.au/