James Orsini | President at The Sasha Group

In this episode, James shared with us: - How Gary Vaynerchuk’s desire to create a company to service small and medium-sized businesses resulted in the formation of The Sasha Group over a year ago - Why The Sasha Group is the most “Gary-centric” offering in the VaynerX world - Why he likes the idea of “getting the team out in the world more seeing clients in person; why business travel is a great teacher - Why the goal of #SashaSaturdays is to continue to open doors and build connections for small businesses and the people who run and believe in them - Why he often refer to The Sasha Group as a “Start Right” rather than “Startup” - How speed and value has become The Sasha Group’s best selling proposition - What the process of building this firm foundation is like ie. from recruitment of 7 key personnels to developing them and achieving goals and moved from a predominantly “Scope of Work” service to productivized offerings - Why The Sasha Group is a place for small and medium size businesses who want to unlock explosive growth, where their clients will be serviced by an A-team of talent with Fortune 500 client experience and entrepreneurial infused DNA, and a consultancy whose foundation is rooted in empathy - Why their upcoming AMA, together with Aaron Kovan, Chief Production Officer at Vayner Productions, is something all CMOs don’t want to miss