James Perry on interdependence and the purpose of business

James is co–chair and co–founder of COOK, the very fancy and very delicious frozen food company. He is also co–founder and board member of the B Corp, co–chairman of B Lab UK and a founding partner of Snowball, which is a multi–asset impact investment manager. He has also been deputy chairman of the social Stock Exchange. Wherever people have been thinking about how business and capital can be used for positive social purpose, you will find James. He speaks about his three sacred values of original goodness, interdependence and autonomy, feeling politically homeless, and why he thinks it’s possible for business to do good in the world.