James Peters: Founder of The Shower Pot

In this episode, host Joseph Blackman interviews James Peters, a Water Reuse expert, about revolutionary solutions to the global water crisis. James discusses how his organization helps cities facing "water bankruptcy" by providing a product that allows residents to recycle water at home. This approach aims to move communities to a water-positive state by cutting residential consumption in half. James dives into the barriers to public adoption, arguing that increasing prices and penalties is a counterproductive response that makes water exclusive. He offers a sharp critique of expensive, slow, and polluting desalination projects. Learn why eliminating the 50% of water currently wasted achieves the same benefit as doubling the supply—without the multibillion-dollar cost.Find more at: https://showerpot.org/