James Rooke on how can TV compete and win against the platforms

from Unfiltered Media Podcast · host Justin Lebbon & Ian Whittaker with James Rooke

Comcast Advertising president James Rooke argues premium video is inherently performative and can win share back from the big platforms — if TV makes itself as easy to buy as social and proves outcomes via incrementality.

Episode metadata supplied by the publisher feed · Published Aug 10, 2026

Embed this episode

Attribution link and audio player

Ready to play

James Rooke on how can TV compete and win against the platforms

0:00 27:35

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

The Course Mentors Podcast The Course Mentors Hey there, future course creator!Ever feel like turning your know-how into an online course is like trying to solve a Rubik's cube blindfolded? Well, grab your headphones because "The Course Mentors Podcast" is here to be your secret weapon!Meet Aimee and Odette (that's us!), your new best friends in the course creation world. We've been in the trenches for over a decade, and for the last five years, we've been rocking the online course space. Now we're here to spill all our secrets in bite-sized, 15-20 minute episodes that'll fit perfectly in your coffee breaks.No fluff, no filler - just real, actionable advice that'll take you from "um, what's a landing page?" to "holy moly, I just hit six figures!". We're talking everything from crafting your course to marketing it like a pro and building a business that'll have you pinching yourself.Whether you're dreaming of ditching the 9-to-5 grind, adding a sweet extra income str

Frequently Asked Questions

How long is this episode of Unfiltered Media Podcast?

This episode is 27 minutes long.

When was this Unfiltered Media Podcast episode published?

This episode was published on August 10, 2026.

Can I download this Unfiltered Media Podcast episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.

URL copied to clipboard!