James Root: The Business Case is Already Made: Bain & Co on the Longevity Dividend

This week on 4-Quarter Lives we re-publish a conversation between Avivah Wittenberg-Cox and James Root, Senior Partner at international consultancy Bain & Co and Chair of Bain Futures, which looks at future trends. Its report, Better With Age, The Rising Importance of Older Workers, is based on asking some 40,000 people, in 19 countries, a simple but fundamental question: ‘why do you go to work?’. The report identifies 6 archetypes that encompass the diversity of motivations that people bring to their work. James and Avivah discuss the relevance of work motivations for people in their 3rd quarter, and the significance of this for companies across the world as their workforces age.Based in Hong Kong, James Root has 35 years consulting experience in Asia, North America and Europe. He is author of The Archetype Effect, offering a new way to understand what motivates people at work every day and why they feel how they feel about their job. James is the Former Leader of Bain & Co.’s Asia Pacific Organisation Practice; Former Managing Partner of Bain New York; and Former Chair of Bain’s Nominating Committee. He has written extensively in the business press, from Harvard Business Review to The Wall Street Journal, on topics of talent, China, international expansion and the firm of the future. He is a regular guest on TV and Radio, including CNN, CNBC and Bloomberg and Adjunct Professor on the faculty of HKUST since 2011, as well as a Fellow of Hughes Hall College, Cambridge University since 2021.Some Useful Links:* The Working Future report - https://www.bain.com/insights/the-working-future-more-human-not-less-future-of-work-report/* Quiz - https://www.bain.com/insights/six-worker-archetypes-for-the-world-ahead-future-of-work-report-interactive/* Better with Age: The Rising Importance of Older Workers - https://www.bain.com/insights/better-with-age-the-rising-importance-of-older-workers/* The Working Women report - https://www.bain.com/insights/working-women-and-the-war-for-talent/ Get full access to 4-Quarter Lives | Elderberries at elderberries.substack.com/subscribe