James Smith: Insights on brand building, managing global teams, emerging tactics and understanding post-pandemic customer psychology.

Life, Science, and Marketing Podcast: Episode 4Guest: James Smith, Global Marketing Director at SPT LabtechJames' Background:Over 17 years’ experience in life science marketingHelped build Envigo brand over 13 yearsExperience spans hospitality, legal, publishing, and pharma industriesKey Discussion Points:Managing global marketing teams and remote work strategiesAdvice for marketing professionals just starting outShifts in buyer psychology post-pandemicDetermining attribution as tracking gets more difficultMarketing trends to watch next 12-24 monthsSkills marketers need to develop next 5 yearsAvoiding "shiny ball syndrome" when evaluating new tacticsJames' proudest career achievement: Leading Envigo rebrandKey Quotes:"Listen more than you speak. Don't try to impress people too quickly.""Go back to fundamentals, talk to your customers and prospects. Understand their specific journeys.""Avoid ‘shiny ball syndrome’ chasing what’s hot without results.""Building the right team and working cross-functionally was key to success."