James "The Iron Cowboy" Lawrence on Finding Your Ethos

What does it take to be the toughest man on the planet? Just ask James "The Iron Cowboy" Lawrence. After completing 50 Ironman-distance triathlons in 2015 and being dubbed "toughest man on the planet," James Lawrence kept moving forward. It's this drive, this ambition, this toughness that sets him up to be a source of inspiration for millions – not just for athletes, but for anyone with a mind to get up and go. This episode features an in-depth look into Lawrence's mindset and how he sets himself up for success by establishing his ethos.  Connect with James Lawrence at https://www.ironcowboy.com/ Connect with Brad's team at www.rentwerx.com!