James Wade, Senior Director of Marketing for Doritos

Wharton's Dr. Americus Reed speaks with James Wade, Senior Director of Marketing for Doritos, about the meaning behind the Doritos brand, developing innovative new flavors, the Crash The Super Bowl ad campaign, how changing packaging can impact the consumer, and more. Hosted on Acast. See acast.com/privacy for more information.

Episode metadata supplied by the publisher feed · Published Sep 26, 2024

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James Wade, Senior Director of Marketing for Doritos

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