Jamie Collins: Navigating Tradition and Innovation in Grocery Marketing

Jamie Collins shares her career journey and insights on grocery marketing trends, emphasizing the significance of data, adaptability, and mentorship in the evolving landscape. The conversation highlights generational shifts in consumer behavior and the challenges of technology in marketing.• Jamie's transition from corporate marketing to grocery • Importance of data-driven marketing strategies • Generational differences in consumer behavior • Mentorship’s role in professional growth • Challenges and opportunities with technology • The need for community and support among women leaders If you found value, be sure to subscribe to the podcast to never miss an episode.Dierbergs Grocerydierbergs.comJamie CollinsDid you love the show - Text and tell us why.Support the showSign up for women leadership opportunities in the independent grocery industryJoin WGAJoin NGAF: https://www.facebook.com/NationalGrocersAssnL: https://www.linkedin.com/company/national-grocers-association/Grocery From Her Seat, Insights for Independent Grocers has been selected as one of the Top 35 Independent Women Podcasts on the web.https://podcast.feedspot.com/independent_women_podcasts/Host: Kristin PoppProduction: Rachael Melot, SWA.Marketing