Jamie Herlich: Why Good Theater Is Always Good Business

from Changing Austin · host Amplify Credit Union

What does it mean to take the reins of the oldest theater company in Texas? For Jamie Herlich, becoming the managing director of ZACH Theater in Austin meant delivering on ZACH’s mission to produce homegrown theater in the heart of the city. It also meant opening doors to a new generation of theatergoers and showing the Central Texas community why the performing arts matter more than ever. In this episode of the Changing Austin podcast powered by Amplify Credit Union, Chief Experience Officer Stacy Armijo sits down with Herlich to discuss a decade of transformation for ZACH Theater. From a small change in spelling — switching from “theatre” to “theater” — to expanding ZACH’s year-round lineup of live performances and arts education programs, Herlich explains why cultural institutions like ZACH play a vital role in Austin’s creative economy and the long-term growth of Central Texas. Follow Jamie Herlich on Instagram and LinkedIn: https://www.instagram.com/jmherlich https://www.linkedin.com/in/jherlich Follow Stacy Armijo on Instagram and LinkedIn: https://www.instagram.com/stacy.armijo https://www.linkedin.com/in/stacyarmijo About Changing Austin: Changing Austin examines the people shaping one of America's fastest-growing regions. From reimagining business models to doubling down on nonprofit missions, Changing Austin shares real stories about Austin's unique past and promising future. VISIT Changing Austin at www.changingaustin.com Subscribe on Amazon: https://music.amazon.com/podcasts/1a5623a8-9852-4a9b-948c-0f686aa14e4c/changing-austin Subscribe on Apple: https://podcasts.apple.com/gb/podcast/changing-austin/id1820951608 Subscribe on Spotify: https://open.spotify.com/show/1gOBx6yCBEovj4IEb8LEhj?si=272e2d14b0ad45ec Changing Austin is brought to you by Amplify Credit Union, Austin's home for fee-free commercial banking.

What this episode covers

What does it mean to take the reins of the oldest theater company in Texas? For Jamie Herlich, becoming the managing director of ZACH Theater in Austin meant delivering on ZACH’s mission to produce homegrown theater in the heart of the city. It also meant opening doors to a new generation of theatergoers and showing the Central Texas community why the performing arts matter more than ever. In this episode of the Changing Austin podcast powered by Amplify Credit Union, Chief Experience Officer Stacy Armijo sits down with Herlich to discuss a decade of transformation for ZACH Theater. From a small change in spelling — switching from “theatre” to “theater” — to expanding ZACH’s year-round lineup of live performances and arts education programs, Herlich explains why cultural institutions like ZACH play a vital role in Austin’s creative economy and the long-term growth of Central Texas. Follow Jamie Herlich on Instagram and LinkedIn: https://www.instagram.com/jmherlichhttps://www.linkedin.com/in/jherlich Follow Stacy Armijo on Instagram and LinkedIn: https://www.instagram.com/stacy.armijohttps://www.linkedin.com/in/stacyarmijo About Changing Austin: Changing Austin examines the people shaping one of America's fastest-growing regions. From reimagining business models to doubling down on nonprofit missions, Changing Austin shares real stories about Austin's unique past and promising future. VISIT Changing Austin at www.changingaustin.com Subscribe on Amazon: https://music.amazon.com/podcasts/1a5623a8-9852-4a9b-948c-0f686aa14e4c/changing-austin Subscribe on Apple: https://podcasts.apple.com/gb/podcast/changing-austin/id1820951608 Subscribe on Spotify: https://open.spotify.com/show/1gOBx6yCBEovj4IEb8LEhj?si=272e2d14b0ad45ec Changing Austin is brought to you by Amplify Credit Union, Austin's home for fee-free commercial banking.

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Jamie Herlich: Why Good Theater Is Always Good Business

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This episode was published on November 7, 2025.

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