Jamie Kern Lima of IT Cosmetics Talks About Her Journey from Waitress to Billionaire Makeup Mogul

How did Jamie Kern Lima go from waiting tables at Denny's to selling her cosmetics company for more than a billion dollars? Driven by the desire to create makeup products that would help with rosacea — a lifelong skin condition she was frustrated by — Jamie knew she had to make her products stand out. After appearing on national television without any makeup, along with real women as models, Jamie continued to grow IT Cosmetics until it was ultimately bought by L'Oreal for 1.2 billion dollars. Jamie stopped by The MomForce Podcast to talk about the ups and downs of her career and share how she found the confidence to believe in herself. To purchase a copy of Jamie's book "Believe It": https://www.believeit.com/ Follow Jamie Kern Lima IG: @Jamiekernlima Follow Jamie Kern Lima on FB @JamieKernLimaPage   We are so happy you are here! Make a Chatbook and use code POD20. Happy Chatbooking!