Jamie O'Kane | Relationship-Based Marketing

As a business owner, your taxes shouldn’t be an afterthought, something you only think about when you’re getting ready to file. Jamie O’Kane is a CPA who gets proactive when it comes to creating custom tax planning and preparation strategies that can lead

Episode 176 of the The Authority Builder Podcast podcast, hosted by Steve Gordon, titled "Jamie O'Kane | Relationship-Based Marketing" was published on June 25, 2020 and runs 42 minutes.

June 25, 2020 ·42m · The Authority Builder Podcast

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Summary

As a business owner, your taxes shouldn’t be an afterthought, something you only think about when you’re getting ready to file. Jamie O’Kane is a CPA who gets proactive when it comes to creating custom tax planning and preparation strategies that can lead to business growth. Jamie uses her podcast, (Abundant Beans) to help promote her accounting firm. But that’s just the start of her online marketing efforts.

Episode Description

As a business owner, your taxes shouldn’t be an afterthought, something you only think about when you’re getting ready to file. Jamie O’Kane is a CPA who gets proactive when it comes to creating custom tax planning and preparation strategies that can lead to business growth.

Jamie uses her podcast, (Abundant Beans) to help promote her accounting firm. But that’s just the start of her online marketing efforts.

We get into detail on the channels she uses and, along the way, workshop a lead generation strategy that any professional services provider can use.

Tune in to find out…

Why she narrowed her target market – and the benefits it’s brought to her business
An unexpected lead generation and conversion tool
How she uses her podcast to support her CPA firm
The key social network she uses to contact potential clients
And more

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