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Jan Binar (McCann) ~ Strop v Česku je nízko, s reklamou chceme do světa

EPISODE · Sep 2, 2024 · 1H 32M

Jan Binar (McCann) ~ Strop v Česku je nízko, s reklamou chceme do světa

from Aust · host Ondřej Aust

Dlouholetý šéf reklamní agentury McCann už pár let není prezidentem Asociace komunikačních agentur: teď se soustředí na to, aby pražský McCann dostal na globální mapu. Agentura pod vedením Jana Binara tak přechází z éry ekosystému (spřízněných kreativních jednotek vzniklých v uplynulých letech) do éry expanze. Mluvili jsme taky o tom, za kolik kdysi do McCannu nastupoval, jak je téma jeho diplomové práce stále aktuální a proč marketing v Česku pokulhává.→ Celé epizody bez reklam poslouchejte na HeroHero.co/Aust

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Jan Binar (McCann) ~ Strop v Česku je nízko, s reklamou chceme do světa

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