Jan Lewis: Workforce Development Is the Next CPA Imperative | Gear Up For Growth

Training and growth—not just recruitment—will determine the profession’s future.Gear Up for GrowthWith Jean CaragherFor CPA TrendlinesWhen Jan Lewis, vice chair of the American Institute of CPAs (AICPA), says, “The world is a complicated place, and who better than a CPA to help cut through the noise?” she’s not offering a slogan. She’s issuing a call to action. More Jean Caragher here | Get her best-selling handbook, The 90-Day Marketing Plan for CPA Firms, here | More Gear Up for Growth More CPA Trendlines videos and podcasts here In a wide-ranging and refreshingly candid conversation with host Jean Caragher on Gear Up for Growth, Lewis makes the case that this moment—right now—is one of the most consequential and opportunity-rich periods the CPA profession has ever faced.One of Lewis’s strongest messages is also one of the most misunderstood: advocacy isn’t theoretical—it’s working.