EPISODE · Jul 30, 2019 · 38 MIN
Jane Ractliffe And Darren Talk The Value Of Measuring Media Expenditure
from Managing Marketing · host TrinityP3
Jane Ractliffe is the Managing Director of Australia and New Zealand at Standard Media Index (SMI) and shares with Darren the process and value of measuring media spend and investment across multiple advertising categories. She discusses its role in providing transparency to the industry and certainty to the data for marketers, agencies, and investors. https://www.trinityp3.com/2019/08/value-of-measuring-media-expenditure/
What this episode covers
Jane Ractliffe is the Managing Director of Australia and New Zealand at Standard Media Index (SMI) and shares with Darren the process and value of measuring media spend and investment across multiple advertising categories. She discusses its role in providing transparency to the industry and certainty to the data for marketers, agencies, and investors. https://www.trinityp3.com/2019/08/value-of-measuring-media-expenditure/
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Jane Ractliffe And Darren Talk The Value Of Measuring Media Expenditure
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