Jane Ractliffe And Darren Talk The Value Of Measuring Media Expenditure

from Managing Marketing · host TrinityP3

Jane Ractliffe is the Managing Director of Australia and New Zealand at Standard Media Index (SMI) and shares with Darren the process and value of measuring media spend and investment across multiple advertising categories. She discusses its role in providing transparency to the industry and certainty to the data for marketers, agencies, and investors. https://www.trinityp3.com/2019/08/value-of-measuring-media-expenditure/

Episode metadata supplied by the publisher feed · Published Jul 30, 2019

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Jane Ractliffe And Darren Talk The Value Of Measuring Media Expenditure

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