Janel Hawkins’ Sand Sculpting Success

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Get ready for a little lesson in confidence 101 - with some sandy vibes!

Janel Hawkins shares her journey from courageously quitting her job to moving back home to Alabama to pursue her passion for building sandcastles.

Janel attributes her "false confidence" and "secondary confidence" to allowing her to keep moving forward, despite some skepticism and negativity around building a business in the sand; she was determined to figure things out, no matter what!

Today, as the owner of Sandcastle University, Janel is redefining the art of sand sculpting. Her awe-inspiring creations grace the shores of Alabama, bringing joy to all who encounter them before they vanish with the tide. She also shares her knowledge and passion with people of all ages and skill levels through her classes. 

In this conversation, Janel discusses the challenges she faced, her strategic approach to overcoming obstacles, and how she expanded her business into teaching sandcastle building classes and creating custom sculptures for events. She also offers valuable advice to aspiring entrepreneurs and insights into her business model, including navigating seasonality and leveraging social media for growth.

Tune in to discover Janel's resilience, creativity, and unwavering commitment to her craft and her team.

Learn more about Janel and Sand Castle University at sandcastleu.com or follow her on social: Tik Tok | YouTube | Instagram 

If you’ve ever wondered whether the systems running your business are actually helping—or quietly making things heavier—this might be a good place to start. I offer backend systems audits for both 17hats and Flodesk that review what’s working, what’s fragile, and what deserves your attention next. Learn more at kristenlettini.com/audits.